A meme describing how insight works in Bloodborne, on the top is a picture of a smiling dog that says 0 insight, on the bottom is a smiling dog-like monstrosity in a similar pose as the dog but much more terrifying, with text that says 99 insight. A quote beside the image reads: "Bloodborne’s narrative and gameplay progression are indirectly adapting the most effective aspects of the Lovecraftian weird tale."