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In October 2024, fashion enthusiasts saw a surge in collaborations between iconic brands and popular figures — from Lewis Hamilton partnering with Dior to Drake with Canadian brand October’s Very Own. Yet, there’s one collaboration that truly stands out, merging two distinct yet increasingly intertwined worlds: fashion and gaming. Oakley’s partnership with Fortnite, which first began in 2023, brought six new eyewear styles to the gaming community in its latest iteration, showcasing fun lenses, bold shapes, and the inclusion of prescription lenses for gamers. Through this unique collection, Oakley is not just catering to a tech-savvy, style-conscious audience but also