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Coffee Breaks Are Not a Meme is a Meme

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Has the internet, as a cultural engine, thoroughly upended our notion of celebrity? Is it the new conscious collective unconscious? Is web mainstream or is mainstream web? Or does it just make us do stuff like this:

Memefactory / NYU Geddan / Get Down from Mike Rugnetta on Vimeo.

Take this coffee break to ask the folks at Memefactory, they’re writing a book about it.

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