Interested in finding out the ins and outs of Instagram contest management?

A great approach to increasing the exposure of your company, interacting with your current followers, and getting new ones is to host an Instagram contest.

The fact that contests aren’t hard to organize and don’t need months to provide results is a bonus.

Numerous likes, shares, comments, and orders might be yours in a matter of days.

In most cases, organizing a contest takes no more than a few minutes.

From establishing goals to drafting regulations and advertising your contest, I’ll show you how to run an Instagram contest down below.

Let’s get right in and help you win that next Instagram contest.

Why hold a contest on Instagram?

One inexpensive way to get people talking about your company is to host an Instagram contest.

In addition, it provides the following advantages:

1. Increase participation from viewers

A terrific method to get people involved is to host competitions and prizes. You may increase the engagement of your Instagram followers in general by posting giveaways. Engaging Instagram users in this manner is just brilliant.

Even though Instagram’s algorithms are opaque, they will display your post to even more people if they see your engagement and follower count growing. A snowball effect of involvement, if you will.

2. Get more people to follow you

One clever strategy is to require users to follow your company’s Instagram account in order to participate.

The follow-for-a-chance-to-win strategy is a great way to get people to enter, interact with your audience, and follow you back.

More options to grow your audience and attract new followers are presented by this strategy.

3. Increase your chances of working with others

You may increase your exposure and connect with more people by teaming up with other companies.

Instagram competitions provide even additional possibilities for companies to work together.

To increase the likelihood of winning a bundle of complementary goods, consider teaming up with other firms to co-host competitions.

Promoting your businesses in this manner is sure to increase interaction, reach, and exposure.

4.Increase exposure and audience size

Your impressions and reach will be significantly increased if your giveaway posts get a lot of interaction.

You can know that Instagram’s algorithm is enjoying your material when your followers engage with it via likes, comments, and shares.

Your posts will be shown more frequently on their feeds as a reward from the algorithm.

The more people who see your material, the better your prospects of reaching more people and establishing a strong presence online.

5. Raise Exposure for the Brand

Instagram contests have a domino effect on your advertising efforts. They get people talking and increase their familiarity with the brand.

Users of Instagram are always interested in entering competitions for the possibility of winning cool prizes, and if you put some thought into it, you can make the excitement continue long after the contest has ended.

To increase the number of people who see your contest, be sure to include the promotion rules in your Instagram story or feed. More engagement equals more followers! For effective results, use Instagram promotion services to reach a wider audience.

Enhancing Exposure via the Use of User-Generated Content and Hashtags

Instagram contests that rely on user-generated content (UGC) tend to do better. The reach of your contest will be magnified when participants share their own media with a specific hashtag.

This serves double duty: it increases your brand’s exposure to their followers and generates original material that you can use for other purposes.

To get a lot more people involved and keep the contest buzz going on Instagram, you may host a picture contest where users can submit their submissions using a certain hashtag.

Things to think about before holding an Instagram contest

Instagram has clear rules for competitions.

An overview of the key aspects of the guideline is provided below:

1. Verify that all Instagram promotions are legitimate and follow all relevant laws and regulations.
2. Making formal guidelines and deciding on standards for eligibility is your responsibility.
3. Do not tag material incorrectly or encourage others to do the same.
4. Instagram requires all promotions to contain a disclaimer stating the platform is not responsible for any damages that may result from the campaign and a release of responsibility.
5. The use of Instagram for promotional purposes is entirely your own responsibility; the company will not provide any assistance with the management of such campaigns.

To keep your Instagram account from being banned or disabled for infractions, you must be familiar with the rules and criteria of competitions on Instagram. You may see all of Instagram’s promotion standards at this link.

How to get the word out about your Instagram contest

Listed below are some simple guidelines to follow while advertising your Instagram contest.

• Incorporate the link to your contest into your Instagram bio. While your contest is running, be sure to provide a link to the rules and regulations in your Instagram profile. In addition, be sure to provide a link to the picture gallery of your contest submissions in the contest app.
• Use your Stories to spread the word about your contest. Share the post announcing your Instagram contest on your Stories to increase participation. Share connections to your contest app, picture gallery, or terms and conditions with your visitors immediately using the swipe-up functionality in Stories. Posting Stories that showcase your contest reward and consistently reminding people of the submission date are other great ways to keep them engaged.
• Use other social media sites to spread the word about your Instagram contest. Increase the number of people who see your Instagram contest announcement posts by sharing them on other social media platforms where your company is present. You should check the rules and regulations of other social media sites to make sure the contest you’re promoting doesn’t break any of them. If you want to know more, you may look at Facebook’s rules for monetization promotions.
• Ads should be run on social media. Instagram and Facebook advertising are great places to announce a contest and reach your target demographic. Advertising on social media does cost money, but it may pay off in the long run. You may also use your website, especially your blog pages, to showcase advertisements for your Instagram contest. More people will see your contest and your site will get more views and comments if you use this strategy.

Conclusion

In order to engage your audience, raise brand recognition, and attract new followers, an Instagram contest is a great idea.

Make use of the correct methods and resources to plan a fun, well-run Instagram competition that follows all of Instagram’s rules.

Pick an attractive reward, design an effective campaign, lay out the rules, publicize the contest, and evaluate the results.

Follow the advice in this tutorial to run an Instagram contest and keep your online presence growing.