Mobile technology has transformed every human aspect; it seems there is an app for everything. Marketing gurus are using mobile technology for the advertisement and promotions of brands. The advertisement and marketing industry has undergone a noteworthy change in the last two decades. The marketing companies use the internet and mobile in different ways as the shift is evident in consumer attention. As 97% of the US population owns a mobile phone, more concentration is on digital media than on conventional media. In addition, economic internet packages and mobile data in smartphones have created a more dramatic ripple in the advertisement world.

Image source

Central part of modern advertisement

Smartphone advertisement has become a central part of modern advertisement. With the introduction of the internet, the concept of digital marketing fuzzed, but smartphones made it a staple. In2020, there were about 14.02 billion smartphone devices, and it is expected to reach 18.22 billion in 2025. This proliferation of smartphones has forced marketing agencies to take a narrative approach to spread their messages. As a result, a significant portion of internet ad spending is focused on mobiles; around $7 out of $10 goes to mobile ads.

The changing nature of advertisement can be called the most disorienting phase in its history. Print media and television is not delivering the effective result on the audience, due to wide variety of these media and emergence of the internet. As per a publication in 2019 by research firm eMarketer, more people go digital for shopping, entertainment using various devices like personal computers, tablets and smartphones in place of conventional print and television. In addition, people are connected to the internet from anywhere, at any time, primarily through smartphones.

Smartphone users are mostly urban

As of now, 85% of Americans own smartphones, which is substantially higher than around 35% in 2011. Smartphone users are mostly urban, under fifty ages, with an annual income of $75,000 or more. Male and women use smartphones equally. Comprehending the demography of smartphone users and how long they use is a crucial part of how advertisers target the audience for their products or service. Another lesson marketer has learnt smartphone is not only receiver but whisperer of information. Smartphones are an assortment of data of individual tastes and preferences. Once this is identified, advertisers can narrow down the target audience to offer more relevant products and services. Casino service providers like dominoqq are using this data for more reflective advertisement.

Data is everything

Data is the crux for an advertiser. The accessed data formulate the marketing strategies at every step. The data indicates how many footprints fall on the website, conversion percentage, which page visitor likes or dislike. These parameters provide a birds-eye view of what is working and what is not. With these relevant data, marketers know more about their customers and audiences than ever before. The agencies know about the customer`s interest, demographic information, issues related to service and many more. The data facilitates more effective promotion and content creation. There is no universal marketing tool that appeals to everyone; personalized memorandum to individual clients give higher conversion rate, higher sales and thus higher profit. For all these reasons, marketers make mobile technology an integral part of marketing strategies.