What the gaming industry has learned from online casinos

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  • The days where gaming was primarily viewed as a niche activity enjoyed by teenagers in darkened bedrooms are very much a thing of the past.

    The gaming industry has grown into one of the most lucrative sectors in recent years, with millions of people worldwide regularly partaking in the activity.

    As with most other industries, gaming companies have been forced to evolve rapidly to keep pace with new developments and customer demands.

    Some of the tactics they used to achieve this had been successfully applied in other industries before being adapted to drive the growth of the gaming sector.

    Read on as we take a closer look at three key areas where the gaming industry harnessed methods that had proved to be a winner in the online casino sector.

    Freemium Model

    Gambling brands were quick to spot the benefits of using freemium pricing strategies to entice people into spending real money on their sites.

    The use of offers such as casinohuone bonus deals have been proven to help online operators significantly grow their customer database.

    The likes of Microsoft have latched onto this methodology by incorporating it into their Xbox Game Pass and Xbox Live Gold subscription services.

    The company regularly makes new game releases free to download and play before their official launch date in the hope that players will subsequently want to purchase the full version.

    Using the freemium model has clearly paid dividends for Microsoft, with the company recording 64 percent year-on-year revenue growth during the final quarter of 2020.

    Gamification

    The term ‘gamification’ has been around for just over a decade, with its use tending to be linked to technological elements relating to marketing and customer experiences.

    It can be traced back to loyal programs such as hotel rewards schemes, but became more widely recognised when it was embraced by online casino operators.

    At its core, gamification is the use of game mechanics and experience design to engage and motivate people to achieve in-game goals.

    For example, online casinos have used the technique in many slots, where additional game elements are added to enhance the overall game experience.

    This method has crossed seamlessly into the gaming industry, with developers increasingly including sub-levels where players can gather additional points and rewards.

    Mobile Gaming

    The modern gaming industry undoubtedly has its roots in the titles that proved to be so popular in amusement arcades during the 1970s and 80s.

    These spawned the development of consoles, which went on to become an integral form of home entertainment for households across the world.

    The creation of the internet changed the landscape, opening the door for the gaming industry to radically change how it operated.

    Advancements in mobile technology also presented new opportunities, although it is fair to say that online casino operators were quicker than most to take advantage of these.

    However, the gaming industry has since recognised the potential, with most leading developers now creating games that are fully optimised to work on mobile devices.

     

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