TikTok was launched in China in September 2016 and since its launched it has grown exponentially with a whopping 689 million active users worldwide and 2 billion downloads. Many brands use TikTok and although it is fun and entertaining and seems easy, it requires a lot of hard work to achieve success. If you have a brand, or even if you’re just using TikTok for your own person use, there are a few rules to follow and a few things to do in order to gain success on the popular app, these things include:
Commerce is coming
TikTok is not just a platform for entertainment and fun, it is also a place where businesses and brands can do marketing to reach new audiences. Instagram recently introduced an in app store where users can buy a variety of different products from different brands and by the looks of things, TikTok is heading in that direction too. In 2020 TikTok announced that it would be partnering with leading ecommerce platform Shopify. This will help boost sales on Shopify. This partnership will allow sellers on Shopify create and distribute content as well as monitor and track performance of their marketing campaigns and analysts say that in the future, customers will be able to do in-app shopping on TikTok. To encourage businesses, Shopify sellers will be given $300 to use for their first campaign on TikTok.
This will benefit businesses a lot because it is an opportunity for them to reach more customers and expand their business. This is also a great time to start growing your follower base, since more followers means more customers. That is easier said than done, but there are growth services available to help you get TikTok followers, like Growthoid. There is also more potential for sales as TikTok has hundreds of millions of users, which is a pot of gold to a business looking for customers.
Have a niche
TikTok has many different niches. The most popular niches being: Dancing, comedy, lip syncing, cooking/baking, arts and crafts, couple goals, fashion and fitness. If you want to make the most out of your TikTok experience and grow your following, then you should definitely have a niche that aligns with your brand. Before you begin though, you need to do research and the best way to do this is to watch plenty of TikTok videos.
The benefits of having a niche include: more engagement, growing your personal account and attracting the right following.
Know the demographics
Because so many millions of people use TikTok, it is important to understand the demographics to ensure better success on the app. TikTok is most popular amongst generation Z users, which are users between the ages of 16 – 24 years old. Gen Z make up 60% of the user base. 58.4% of users are male and 41% of users are female. TikTok is available in 150 markets in 39 languages. Additionally, 52% of TikTok users are iphone users and 48% use android.
It’s important to understand demographics so that you can target a specific audience and know who your audience is. This benefits your marketing on the app, and helps you to increase your followers. Because there is such a young audience on TikTok it’s probably not best to use the app to market to the older crowd.
Have marketing goals
In order to have success on TikTok you need to have marketing goals. You should have an objective with every post and your content should always match your brand.
Your marketing goals should be to increase behaviour, activities and performance of your business. A good idea is to have campaigns. You can use TikTok to build trust and brand awareness but you can also use TikTok to measure conversations on the success of your campaigns.
Unfortunately, you cannot add links to your posts on TikTok, however you can add links to your bio. This will push conversations.
Having goals increases the performance of your business and increases activity around your business as well.
Overall, with some research and a little bit of hard work and dedication, you can achieve success on TikTok by following the above mentioned steps. TikTok is a fun and entertaining platform but there is a huge potential for brand and business growth on this popular app. Understand commerce, have a niche, know your demographics and have good marketing goals. These are good steps that will take you closer to having TikTok success.