Have you recently starting using Instagram to market your business but have seen any grow yet? Do you think that you’ve been doing everything right when it comes to Instagram marketing but it still doesn’t seem to be working for you?
Social media marketing has become insanely popular in the last few years, and it has become increasingly difficult for a brand to strive or even survive without any form of social media marketing. It easy to assume that by just having a social media account and posting a few advertisements here and there will be enough for you to keep your business going, and that is just basic an easy to use, but many brands and businesses often make detrimental mistakes that end up preventing any kind of growth of their brand and social media.
If you don’t want this to happen to you, here are a few marketing mistakes to avoid on Instagram.
Using hashtags incorrectly
Hashtags are by far one of the most underrated and misused tool that Instagram has to offer any business or even just any account. Hashtags are keywords that follow a pound sign, which is placed within the caption of your posts. Users can then search hashtags and they will see every post that has been posted with that hashtag.
Hashtags are an incredible way to reach a specific target audience that may not yet be following you by specifically targeting them with words that are of interest to them. You should always make use of the most popular hashtags that are relevant to you post, but never spam just every popular hashtag you can find because this will end up annoying people and discourage them from following you.
Don’t use fake bots
Everyone, when they first start out their Instagram account, just wants to see their follower count go up as quickly as possible and think that that is the way to measure the success of their account. This result in them purchasing followers in order to rack up the numbers, but this is a terrible idea.
Although they may be able to automatically like and comment generic things on your content, which will make it look like your account is growing, they will do nothing for your account in the long run because they are not real people who have the potential to be customers, meaning you are essentially wasting your money to advertise to no one and only getting self-satisfaction out of it, but no meaningful growth at all.
Making use of these bots can also get you account banned because Instagram is trying its very best to get of as many fake accounts as possible.
The worst thing you could do when it comes to marketing your brand on Instagram is just post your advertisement and then not engage meaningfully with your customers and audience. Instagram is first and foremost a social media platform where people come to socialise and engagement will do exactly this. You can create meaningful relationship and loyalty to your brand through engagement with your audience as people always love feeling appreciated and noticed.
You should always try to respond to your direct messages, comments, like other people’s posts and comments, share other posts relating to your brand, and even follow back some of your audience to gain more follower for Instagram. This is a sure fire was to organically see growth within your brand and social media account.
Not knowing how much to post
Instagram can be a bit confusing when it comes to knowing how much to post. Some people will say that you should only post a couple of times a week and others say you should be posting as much as humanly possible. However, there is a balance between these two. Instagram has multiple feature available for users to post on and they should all be taken advantage of when marketing. When posting to your feed you should ty to limit yourself to once a day, but then when it comes to stories and reels, you should be trying to post whenever you can, multiple times a day to ensure that you’re content will be seen b people.