Online gambling is one of the boom industries of the global economy, with popularity soaring across all demographic groups.
According to the latest figures, the global online gambling and betting market was valued at $46.9 billion in 2017 and that figure is set to almost triple to $123.5 billion by 2026. Just for the sake of comparison, that means online gambling drags in as much money each year as the GDP of a small European country like Serbia, Slovenia, Lithuania. By 2026, it could be competing with larger economies like Ukraine, Kuwait, and New Zealand.
How can the popularity of online casinos be explained? Like anything, there are many reasons for the rise of the online gambling industry – from good branding and marketing to just knowing how to please their customers. In this article, we list the 5 main reasons online casinos have become so popular with players around the globe.
There’s a golden rule that successful companies in all types of industries follow: give people free stuff. In the online casino world, the free stuff is known the online casino bonus and it is huge. Today you’d have a tough time finding an online casino that doesn’t offer bonuses. The most common type of bonuses is the cash bonuses, e.g. welcome bonus, deposit bonus, no deposit bonus. Another increasingly popular bonus category is the free spins bonus, where players are gifted free spins on selected slots.
They say variety is the spice of life and online casinos sure do offer a wide variety of choices. Log on to any online casino or mobile casino and you will find hundreds and thousands of amazing slots, table games, dealer games, and live casino games. Top gaming manufacturers likes of Microgaming, NetEnt, and Playtech each pump out dozens of new online casino games per year. Nobody on the planet has played every online casino game because these games are released faster than anybody can keep up with.
Unlike some other industries, online gambling sites don’t just pack up the red carpet after they’ve given you your welcome bonus. Loyal online casino customers all over the world knows that there’s a world of VIP treatment out there just waiting for them. Some casinos offer a points system. Others offer loyalty cards. Whatever it is, you can sign up to any of the top online casinos knowing that if you stay with them for a lengthy period of time – they will reward you.
We humans are social creatures and the internet can be a lonely place. Fortunately, online gambling sites have figured out ways to enable people to play online while enjoying pleasant social interaction. One common forum in table games is the live chat feature, which allows players to chat to each other while virtually sitting together at an online blackjack or online poker table. Another popular feature pioneered on online bingo sites but becoming increasingly prominent on online casino sites is the player forum. All online casino customers have a common interest – gambling – so it’s only naturally they’d want to get together and chat about it.
Last, but certainly not least, there is the convenience aspect. It’s a fact of life that most people don’t have a physical casino in their neighborhood. Fortunately, we all have hundreds of online casinos at our fingertips, thanks to the internet. And things have become more convenient of late, with dozens of top mobile casino apps and mobile-friendly casino websites bringing gambling straight to our smartphones.