People from all walks of life come into contact with corporate branding during the course of their daily activities.
The video game industry has embraced branding, incorporating a plethora of fictional brands into their games to help them appear more realistic.
Knowing how those brands would compare to their real-life counterparts isn’t easy, but the eSports experts at Betway have come up with a formula to unravel the mystery.
Read on as we look at the five most valuable fictional brands in gaming.
Red Rocket – Fallout – $189 billion
Red Rocket, a chain of filling and service stations for pre-war vehicles, is featured on the Fallout series of games and is valued at around $189 billion.
That figure places it in the same financial bracket as real-life counterpart, BP, which regularly features in lists of the world’s richest companies.
In addition to distributing petroleum-based fuels such as gasoline and diesel, some Red Rocket outlets also supply reactor coolant for nuclear-powered vehicles.
Umbrella Corporation – Resident Evil – $131 billion
As implied by its name, the Umbrella Corporation is an international company with its fingers in a lot of pies.
Its outward face focuses on pharmaceutical goods and medical supplies, but the business is actually a front for their secret research into developing biological weaponry.
The company’s real-life equivalent is said to be Unilever, although the British-Dutch firm is known to be far more socially responsible than its in-game counterpart.
Vladof – Borderlands – $124 billion
Vladof is a weapons’ manufacturer in the Borderlands series of games that has a net worth just $7bn short of the Umbrella Corporation.
The company manufactures a wide range of weaponry including machine guns, rocket launchers and pump-action sniper rifles.
Its real-life equivalent is Lockheed Martin, a huge global aerospace enterprise with headquarters in Washington DC.
Power Cola – Two Crude Dudes – $89 billion
Set in a post-apocalyptic 2030, Two Crude Dudes features two mercenaries who are tasked with ridding New York of an evil gang.
Vending machines branded as Power Cola dispense drinks during the course of the game to replenish the player’s health.
The first of two cola brands featured in the top five, Power Cola’s real-life equivalent is said to be Pepsi Co.
Nuka Cola – Fallout – $73 billion
Nuka Cola features throughout the Fallout series of games, helping it to rack up a net worth of $73bn according to Betway.
Much like its real-life counterpart, Coca-Cola, the brand features numerous flavours which produce different effects during gameplay.
The name of the Nuka-Cola creator, John-Caleb Bradberton, is a mash-up of the inventors of Pepsi-Cola (Caleb Bradham) and Coca-Cola (John Pemberton).