The month of March has signaled a new development in the online social gaming sectors of the industry. The iGaming software development company Eyecon has been acquired by global technology specialists Playtech in a substantial £50 million deal. Under the agreement, Playtech has taken ownership of Eyecon’s extensive portfolio of specialized online games and iGaming products as well as accessing a substantial percentage of the U.K.’s online gaming marketplace.
In March, the iGaming and technology news website iGaming Business conducted research into specialized gaming content across various U.K. bingo websites such as Bingo.com. The results revealed that currently, Eyecon commands around one-third of the available market share, having developed six of the top 20-ranked games throughout the tracked websites. Interestingly, in comparison, its leading competitors NetEnt, Microgaming and Play’n GO, either owned a relatively smaller market share or had no titles in the top 20 at all.
Originally based in Brisbane, Australia, over a 20-year period Eyecon was responsible for the development of numerous, popular online slots games like Fluffy Favourites and Sugar Train. However, the company is also heavily involved in other aspects of both online and land-based gaming and entertainment, such as running live gaming streams, multimedia integration, online multiplayer games, casino management systems and custom game development and design.
Eyecon has also developed a gaming server, which enables it to distribute content to operators, and runs various gaming platforms across this server, including:
- I.R.E. – Streams live games, casino games and online progressive jackpot content to regulated environments.
- Maroon – A technology platform for online casino operators to deploy content across mobile and online, which also includes a payment processing system.
- Toohey – A sports simulation engine for in-game activity and real-time odds generation.
- Cootha – A gaming engine for land-based operators with the facility to run third-party
Eyecon’s new strategic partnership with Playtech will see the company continue to expand its innovative portfolio of software and gaming platforms as founder Scott Murray will continue in his role for at least three more years. In a statement announcing the acquisition, Playtech’s Chief Executive Mor Weizer explained the company’s “strategy to acquire bolt-on technology and content in our key gaming markets” to strengthen market penetration and reach “as well as bringing additional regulated revenues to Playtech.”